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January 4th, 2026 | "Why change"
How do we react when the roles in your life change and it makes you question your identity.
CoachJasonMays
Jan 41 min read


January 3rd, 2026 | What once defined you can no longer confine you.
You'll come to appreciate the importance of finding alignment before pursuing assignment.
CoachJasonMays
Jan 32 min read


Visualizing Success on the Court: Key Moments Every Basketball Player Must Embrace
Visualization is a potent mental strategy that athletes employ to sharpen their performance. This technique involves creating vivid mental images of success, which can enhance focus, boost confidence, and improve execution during games.
CoachJasonMays
Oct 14, 20254 min read


Elevate Your Game: ATO Coaching + Membership Promotion for High School Basketball Coaches
To see a glimpse of the kind of content we offer, check out this sample of Secondary Break Actions. This resource alone could change the way you approach your transitions.
CoachJasonMays
Sep 17, 20253 min read


Three Essential Traits for Effective Coaching Staff Meetings
Before outlining the three essential traits for a successful staff meeting, I want to briefly explain how we conduct staff meetings in...
CoachJasonMays
Aug 20, 20253 min read


Book Recap | The Coach’s Guide To Teaching
A player learns when they apply what you said, not when you say it.
CoachJasonMays
Jul 28, 20245 min read


Choose Your Battles Wisely
Winning a fight against your Superintendent and School Board is impossible. They always come out victorious in "coach battles".
CoachJasonMays
Jul 25, 20245 min read


Random On-Floor and Off-The-Floor Thoughts (Influenced by Don Meyer)
Some random thoughts for coaches.
CoachJasonMays
Feb 24, 20236 min read


Don Meyer's Foxhole Test
Have you given your team the Foxhole test?
CoachJasonMays
Feb 21, 20231 min read
A Don Meyer Take-A-Way
Empowering your players at halftime and after the game - The Don Meyer way.
CoachJasonMays
Feb 17, 20231 min read
It's Time To Do Your Self-Scout
Self-Scouting Your Team
CoachJasonMays
Feb 16, 20234 min read


Parents Are The Problem And The Solution
A coach can fail to make the team experience about the kids, so can the parents.
CoachJasonMays
Feb 6, 20232 min read


Practice Planning Routine
Ryan Holiday is an author and student of philosophy, most currently the Stoics. He has authored Stillness is the Key , Ego is the Enemy...
CoachJasonMays
Jan 8, 20221 min read


Developing Habits
Our earliest habits formed.... are imitated.
CoachJasonMays
Jan 5, 20221 min read


The Coach Mays Minute: Summer Basketball
This week's Coach Mays Minute is about summer basketball.
CoachJasonMays
Jul 19, 20201 min read


Article on Ashland's 33-0 Season by Best Version Media Sports
Thanks for Logan Hanson (@BVMLoganHanson) at @BVMSports for a great story.
CoachJasonMays
Jul 6, 20201 min read


Coach-Player Relationships
Does your relationship with your players depend on how much they play?
CoachJasonMays
Jun 29, 20201 min read


Coach Mays Voted Kentucky's COY by Louisville Courier-Journal
Coach Mays voted Kentucky's COY by Louisville Courier-Journal.
CoachJasonMays
Apr 13, 20201 min read


Halftime Organization
Remember, you want to connect more than communicate.
CoachJasonMays
Mar 23, 20202 min read


It Takes Time
When you find that your team isn't where you thought they'd be, fix your efforts back on the process of improvement.
CoachJasonMays
Mar 19, 20202 min read
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